As a Product Design Team Lead with over 5 years of experience, I specialize in crafting intuitive, user-centered digital products that balance business goals with real user needs. Based in Abu Dhabi, UAE, and originally from Pakistan, I’ve led cross-functional design teams through complex projects— from discovery and strategy to polished, scalable interfaces.
My expertise spans UX/UI design, design systems, user research, and usability testing. I thrive in fast-paced environments where collaboration and iteration fuel innovation. I believe great design isn’t just how it looks, but how it works—and more importantly, how it makes people feel.
Having worked across cultures and industries, I bring a unique global perspective to my work. I’m passionate about building inclusive experiences and leading with empathy, curiosity, and data-driven decisions that drive engagement and growth.
